Optimizing the BODY section of your HTML
Monday, January 14th, 2008- Each page should begin with a heading that again uses your keywords. Code this as a first-level, <h1> heading. You can get creative. On the home page, the important list of services which you provide should be coded as <h1>. Another example:
<h1>Virtualsoft Web - Application and Services</h1>
- Directly following the <h1> heading, include a short paragraph that spells out exactly the value you bring your visitors with this page, using your keywords frequently (though without getting too redundant). For example:
“virtualsoft® delivers Web-Based Search Engine Optimization Services, Designing, Animation, Development, Hosting — powered by Virtualsoft’s effort making team — providing better business for companies worldwide.”
- The remainder of your page should also use your keywords frequently. This becomes a balancing act between putting in enough keywords and sounding repetitive. There is no upper limit to the number of times you can use your keywords on a page. The more, the better.
- For your images on your page, especially your logo and any photographs, use the ALT and TITLE tags to describe the image and again try to use your keywords.
- All the links on your site should be descriptive. Write meaningful links such as, “click here to read more about website design development animation and hosting.” When linking to brand-name pages, include a keyword description of the product, such as “Virtualsoft web designing development and hosting”.
- Put links on your site to other sites that have valuable content say pages that list free downloads, etc.
- Get other sites to link to YOU. This is the hard part. The more “bona fide” sites that link to yours, the more popular Google and other engines think you are, the higher you go in the results.
Submit your pages to the free submission search engines once a month. Most will accept the home page of your site and then follow the links on your site (called “spidering”) to index the remaining pages. Some search engines accept your submissions for free.
