Directory as a link building tool
Sunday, April 19th, 2009DIRECTORY SUBMISSIONS - A USEFUL LINK BUILDING TOOL
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Directory submissions are the uber-affordable website promotion and optimization method of choice for internet business owners today. This link building strategy, which is favored by website owners on a budget, not only helps your website to obtain quality backlinks which works to increase link popularity, directory submissions help with your website\\\’s keyword targeting and helps to better expose your website to the major search engines as well. The main reason that directory submissions are so beneficial, regardless of whether you are performing the submissions yourself or you\\\’ve hired a directory submission service to perform the service for you, is simple: search engines love directories
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When most website owners think of Internet directories, if they even consider them at all, they think of them as a way to gain a one-way incoming link. Inclusion in the various Internet directories is rarely viewed as more than a one-time entry event. The goal is to get listed and gain the inbound link, for better or for worse.
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Traffic from some mainstream directories is often low and seldom considered as part of the equation. The potential of the directory listings as a source of potential link partners is rarely thought of as a strategy at all.
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Directories have far more possibilities hidden within their listings than is generally thought. Many webmasters, and even some search engine optimization experts, ignore the less obvious value residing in the various categories.
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By looking beyond the obvious single link and search capabilities of an Internet directory, a website owner has a wealth of potential link partners, waiting to be added. They are easily found in the leading Internet directories and in the many specialized minor directory listings as well.
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Some of the very useful directories for link research include the Open Directory Project, better known as DMOZ; the Yahoo! Directory; the Google Directory; and the many specialty directories directly related to the searcher\\\’s area of business.
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By utilizing the appropriate strategies, directories are a gold mine of linking partners. They are simply begging to be mined by an enterprising and prospecting webmaster.
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SEARCH ENGINE LOVES WEB DIRECTORIES
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One of the biggest reasons, if not the biggest reason, that search engines absolutely adore directories is because they are continually updated with new content. An active directory, especially general-topic directories, has new content being added day in and day out. Search engines love new content, and when a website has regular updates, search engines take notice and often-times will crawl these websites frequently so that they can stay up to date on the latest content added.
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The benefit here is obvious for website owners that use a directory submission service or perform directory submissions themselves; most SEO friendly directories are spidered frequently by search engines, thus the chances of increased rankings are almost guaranteed with a link from a well-structured directory.
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SEO friendly Directories: topically related content.
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Search engines love it when a website is well-categorized and structured so that related content is placed close together; by design this is what a SEO friendly directory is: a side by side listing of related websites. When a directory is properly maintained, the keyword relevancy for certain categories is high, thus allowing search engines to reward these directories with improved rankings because the “keyword confusion” is at a minimum.
\\r\\nWebsite owners benefit greatly when using a directory submission service that submits to SEO friendly directories that maintain excellent categorization. In many cases, a directory listing in a properly structured directory will give your website a contextual backlink; something that is much more valuable for search engine optimization (SEO) purposes than a link to your website from a page with unrelated content.
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Even with the advancement in technologies today, some search engines have a hard time indexing web pages with long query strings.
\\r\\nWhen a directory uses SEO Friendly URL\\\’s, it not only makes it easier for search engines to index the pages, it helps to improve the keyword targeting for website owners that submit their website to these directories.
\\r\\nThere\\\’s no denying it, search engines love directories; especially SEO friendly directories. Because directory submission services are so affordable, website owners everywhere can benefit from this link building method of choice for today\\\’s website owners on a budget.
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