Search Engine Optimization (SEO) and web promotions expert advice

PROS & CONS Of WWW DOMAIN:

1. SEO may also mean a person, or Search Engine Optimizer, who is a direct employee or outside contractor with the responsibility of adjusting your small business website programming code, site content, and promotional activities to achieve page one with search engines. Like any profession, the performance level may vary widely from one to another.
2. Small business owners often launch a new website and expect the site to take over as the front line of marketing their product or service. This can be a mistake. Others just want to enhance their image by showing sophistication with a www domain that presents more content than will fit on a business card or brochure.

CATEGORISING THE CUSTOMER’S TRAFFIC ON WEB:

1. The first group wants traffic driven to their site, yet few small business owners truly understand Search Engine Optimization, or SEO, so some fall victim to persons offering SEO services for a fee.
2. For the second group, just being online with a website that never changes meets their expectations, and they realize success depends on direct customer contact and marketing.
3. A third group is similar to this last group, except they expect that just having a website will magically bring instant fortunes.

STRATEGIES TO IMPROVE RANKING:

1. Search engine algorithms for establishing ranking like Google’s PageRank are secret. The best one can do is guess how and why they change by tracking each quarterly update.
2. Most watchers of Page Rank, or PR for short, are trying to unravel what Google finds important and then manipulate their strategy to improve their ranking in search results. That could be a mistake.
3. If adjusting strategy means manipulating what some think is important, too often they resort to deceptive means with short term gains.

CHECK OUT SEO’s CURRENT FEATURING:

1. Search engines are evolving almost everyday. They are getting smarter at getting to know what is real and what is a caricature. There used to be a time when all you needed to do was just stuff a junk page with the keywords you wanted to rank high for and then you’ll find yourself on the first page of search results. That was a long while ago in internet years.
2. But, we have yet to get to a stage where the engines are as smart as humans. They still use formulas or what they call algorithms to determine which page should be tops for a keyword.
3. This means that you just can’t ignore search engine optimization and get the most from your traffic campaign. What is wrong is wasting time trying to trick the engines or going back and forth tweaking pages day and night endlessly.
4. Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in the search engines. SEO is all about patience and resistance to see your website on the topmost position in the search engine.

IMPACT OF CONTENT:

1. If PR would be tracked, or follow the advice of SEO gurus, then cliché “Content is King” must have been heard.The secret to search engine optimization is designing sites for visitors first, and then adding original quality content often to get noticed by people, and search engines.
2. “Content is King” needs to be changed to “Original Quality Content is King”. Traffic is meaningless if visitors don’t stick around long enough to be converted to paying customers.The tweaking of algorithms in 2007 and the downward shift in overall PR for so many sites is more than a temporary adjustment. Furthermore, it is believed that Google is not punishing website owners who provide original quality content.
3. Instead,of this millions of websites set up and tweaked just to trick search engines are being caught and punished, and the PR scale in 2007 has shifted downward for quality site owners to fill in that void and redefine the PageRank range.

SEARCH ENGINE OPTIMIZATION PRACTICES:

Small business website owners need to understand best practice SEO strategies. Here’s some search engine optimization advice.
1.First is the main course from menu to feed search engines that used an analogy comparing search engines to restaurants.Positive Search Engine Optimization practices to consider:

• Keywords in the Page Title
• Keywords in the H Tags
• The Age of Your WWW Domain
• The Size of Your Website
• Backlinks (inbound links to your pages)
• Keywords in Text Links
• High Quality, Original Content

Avoid deceptive SEO practices :

• Do not have affiliate only advertising pages. You need original content.
• Do not have over optimized pages. It won’t help SEO and may confuse your visitors
• Do not have link schemes, inbound or outbound. Deceptive practices will backfire.
• Do not have identical content hosted on two separate domains (mirror sites).
• Do not have plagiarized content. It is illegal, and search engines can tell.
• Do not have foul language as in cursing, or content that is hateful or racist.

ELEMENTS OF SEO:

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the web page itself, i.e the meta-tags, web page title, content, navigation site map, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Following are the elements :-

1. On-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, I.e whether your aim is to drive maximum traffic and sell more products or just as a hobby.
2. Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. A human may see a web page as rich in content but a search engine spider may deem it as spam.

This entry was posted on Tuesday, February 19th, 2008 at 10:40 am and is filed under Marketing Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.